BCBGMAXAZRIAGROUP is taking the world by storm. With critically acclaimed collections, a loyal elite following and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today.
Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria decided to pursue his dream of launching a design house that spoke to the modern woman, and BCBGMAXAZRIA was born.
Lubov Azria, Chief Creative Officer of BCBGMAXAZRIAGROUP and Max’s wife, joined the company as a designer in 1991 and was named Creative Director in 1996. Under Lubov’s influence, BCBGMAXAZRIA has become one of America’s leading design houses, with collections that span evening, cocktail dresses, sportswear separates, handbags, small leather goods and licensed outerwear, footwear, hats and swimwear. In recognition of her accomplishments as a designer and creative leader, Lubov Azria was inducted into the CFDA in 2010.