ASICS originates from Kobe, Japan In 1949 by Mr. Kihachiro Onitsuka, who began his athletic footwear company making basketball shoes out of his living room. In 1977 he choose the name ASICS as an acronym from the famous Latin phrase "Anima Sana In Corpore Sano," which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS shoes and ASICS clothing were introduced to the United States that same year that ASICS philosophy was born. It imparted an incredible story of athletic performance and technical advancements and continues to do so.
ASICS has been producing high quality and vigorously tested shoes, apparel and bags from their Institute in Kobe to meet the needs of veteran and amateur athletes from running, training, volleyball, wrestling, track and field, cheerleading, field sports and golf. ASICS has produced products filled with technological designs and features such as the revolutionary ASICS® GEL® Cushioning System. The ASICS® GEL-NIMBUS® and ASICS® GEL-KAYANO® running shoes have benefited from such innovation and have enhanced the running experience
With shoes, clothing, bags available for men, women and kids ASICS founder Kihachiro Onitsuka has accomplished a lot from building shoes in his living room.